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Marketing for Savvy Website Owners

Get more prospects.

  • SEO & SEM
  • Social Media/Networking
  • Twitter, Facebook, LinkedIn
  • Videos, blogs & podcasts
  • Landing Pages & List Building
  • Learn more »

    Grab their attention.

  • Creating valuable content
  • Persuasion & influence
  • Navigation
  • Usability & Accessibility
  • Writing for the Web
  • Learn more »

    Turn them into customers.

  • Conversion rates
  • Psychological triggers
  • Customer Relationship Mgmt
  • Analytics & Testing
  • Carts & checkout
  • Learn more »

    What is IOP? is a free resource that will show you how to get more prospects, keep them on your website, and convert them into customers.

    What is the IOP Signature Review?

    A powerful way to identify some of the main problems on your website that cause you to miss profits and lose customers.

    more... »

    Who is IOP for? is for savvy website owners who are serious about getting the most from their online efforts.

    What People Say

    "I've succeeded in doubling my traffic without spending a dime. My organic and direct hits now exceed the traffic I receive through pay per click ads."

    Trish Barker

    Read more reviews »

    Most Recent Tips (Free)
    Infographics- What they are, why you need them, and how to create them
    Rick Henkin & Karl Kasca - 2011-12-06
    How can you communicate a lot of information clearly and effectively and also market your business? Answer: By creating an "Infographic" to visualize information . . . keep reading

    The Presentation Secrets of Steve Jobs- How to Be Insanely Great in Front of Any Audience
    Rick Henkin & Karl Kasca 2011-11-29
    I came upon this incredible book that I want to share with you, The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience. The author, Carmine Gallo, considered Steve Jobs to be the premier corporate communicator. . . . keep reading

    A special invitation for you, a website for women who want to know more about the man they're dating or considering dating. . . . keep reading

    Secrets for a Great Book Launch and a Book you can Cheer For
    Your Inner Cheerleader book by Terri Marie launched today. Here are the secrets and Power Tips behind the launch and how you can boost your marketiing efforts too . . . keep reading

    Google Plus Pages for Business
    Rick Henkin & Karl Kasca 2011-11-16
    In June of this year, Google launched Google+ for individuals. It's their social answer to Facebook. Last week, on November 7th, they launched Google+ Pages for Business. You're probably thinking, "Oh no, do I really need to build another business page?" . . . keep reading

    Writing Not Ready for Prime Time? Use Spelling and Grammar Check
    Rick Henkin & Karl Kasca - 2011-11-08
    Communicate effectively and keep your readers happy and coming back for more by having error-free written text in your eNewsletters, blog posts, articles, email messages, and even Twitter tweets . . . keep reading

    Title Tags for your Web PagesTitle Tags for your Web Pages
    Karl Kasca
    The Title tag is the single most important thing you can do to optimize your web site. Here are some great tips for creating a Title Tag that will help your web page rise to the top of Google's search results rankings. . . . keep reading

    Using/Improving Meta Descriptions of Web PagesUsing/Improving Meta Descriptions of Web Pages
    Karl Kasca
    Having great Descriptions for your web pages could place them higher in Search Engine Results, but more importantly could entice people to visit your website. . . . keep reading

    Submitting Your Website to Online Directories - DMOZ - and Search EnginesSubmitting Your Website to Online Directories - DMOZ - and Search Engines
    Karl Kasca
    By submitting your Website to Online Directories and Search Engines you'll boost your site's placement and findability on Search Engine Results Pages (SERPs). . . . keep reading

    Headings, Subheadings, Bullets and ScannabilityHeadings, Subheadings, Bullets and Scannability
    Rick Henkin
    It's extremely important that your web pages are easy to read and scan. That's where headings, subheadings and bullets come in. Their purpose is to organize and quickly point out the information available . . . keep reading

    The 4 Questions Your Homepage Must AnswerThe 4 Questions Your Homepage Must Answer
    Rick Henkin
    There are a lot of reasons why a visitor might ultimately leave your website, but if you can answer these 4 questions to their satisfaction, you stand a much better chance of keeping them on your website and ultimately converting them to customers . . . keep reading

    Serifs, Fonts and Font SizeSerifs, Fonts and Font Size
    Rick Henkin
    How important are serifs, fonts, and font sizes? Well, there's not much point spending a lot of time crafting your message if it's difficult for your users to read. That's how important they are . . . keep reading